Applegate – “What’s in Your Hot Dog?”
After 25 years in business, organic and natural meats brand Applegate launched their first consumer campaign to introduce Applegate to a broader consumer base with a test in three markets.
Hudson Whiskey – Diary of a Distilleryman
To introduce our new social community to the pioneering spirit of Hudson Whiskey, we conceived and co-created Hudson Whiskey’s “Diary of a Distilleryman.” Working with Scottish Whisky expert turned American Whiskey ambassador Freddy May, (more…)
Shinola – The American Watchmaking Capital
In March 2013, Shinola made a limited amount of its first-ever Made In Detroit watches available for pre-order. Our challenge was to raise awareness of the brand (more…)
Dos Equis – Elephant Arm Wrestling
To generate participation and interest in the summer activation of the ‘League of the Most Interesting’ campaign, we managed to get ESPN to agree to something never been done before. (more…)