Dos Equis – Elephant Armwrestling

To generate participation and interest in the summer activation of the ‘League of the Most Interesting’ campaign, we managed to get ESPN to agree to something never been done before. By using their native technology we generated the first ever-content integration that ESPN had ever done with rich media ticker takeovers, blended content and high impact mobile banners. Through this, we generated around 394,440 clicks back to Dos Equis’ “League” site in less than 4 weeks.