To introduce our new social community to the pioneering spirit of Hudson Whiskey, we conceived and co-created Hudson Whiskey’s “Diary of a Distilleryman.” Working with Scottish Whisky expert turned American Whiskey ambassador Freddy May, we co-created and co-authored an ongoing blog feature anchored on a Facebook custom tab to document his one week stint as a Hudson Whiskey distilleryman. We then syndicated our series of 10 posts through our social networks thus generating impressions 26x greater then our existing fans and followers.