Uniqlo – Made for All
With the opening of their new (and largest!) global flagship store approaching, Uniqlo turned to us for a two month long integrated campaign to generate excitement and reintroduce the brand to a fashion-saturated city. Working with their marketing and in-house creative team, we translated the ‘Made For All’ campaign featuring myriad New York faces into immersive placements throughout transit corridors, physical pop-ups, capsule collections and interactive web experiences. This intense paid media blitz resulted in a line around the block on the day the store opened (and a full week after the fact ) along with major national press coverage.